With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it. Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. – all which used to carry out their clients SEO processes (along with their specialized services) by…

Outsourcing to an SEO company can be very beneficial, especially if you don’t have the time, resources, and skills required to run a search engine optimization campaign. While some areas of internet business, such as search engine marketing, might be done in-house, SEO does not have to be. This is because it is so complex that it’s…

1: Content is King Don’t underestimate this piece of the puzzle. Not only is content critical to explaining the objectives of each web page, but it gives you the opportunity to focus on primary keywords and keyword phrases. Another important aspect of content? Backlinks. If content is king, backlinks are queen. How do you get…